In partnership with Los Angeles based media + agency, we've developed a video program currently deployed in specialty retailers, wine stores, and supermarkets throughout the country.
We think of the program as a Story Telling Platform. For each client, we build a customized media loop which explains a brand's benefits - ranging from terroir, to tasting notes, to recipe idea. On top of that, we work with the store's buyer to create a physical space dedicated to telling this story. The good news? It's proving to drive sales in a major way.
One Planet - In store program to communicate the advantages of One Planet's biodegradable packaging. After taking One Planet out for a night at the Hollywood Bowl, we developed the concept of "Goes where no Wine has Gone Before." Currently selling out at Kroger markets in Southern California.
Fair Spirits - In store program developed to communicate the differences of Fair's Quinoa Vodka, and help it stand apart on crowded shelves.
Monini + Orwashers - Developed as part of the Zabar's in-store program. We took two brands that were co-merchandized together. The video shows the classic combination of great olive oil and crusty bread. We included tasting notes for both.
Murray's Cheese - Program developed to promote a delicious, house branded fresh mozzarella. We developed a simple appetizer recipe, then showed the steps. Played in store during the promotion.
Real Greek Feta - For this Murray's Cheese exclusive, we combined existing media from the Greek Trade Commission, and combined it with our own recipes. Distributed for Real Greek Feta promotions in hundreds of Kroger markets.
Famille Perrin - Developed for Nugget Market in Sacramento, in partnership with Vineyard Brands. Goal was to create a physical set that would catch customers attention, and help differentiate the Perrin wines from the rest. Use of existing media from the Client, and new, lifestyle images developed for this project.
Goats Do Roam - Developed for Andronico's Market in the SF Bay area, in partnership with Vineyard Brands. Goal was to promote the line of wines, and showcase them as part of a casual lifestyle. Tasting notes, producer and winery stories made the loop informative as well as entertaining.
Charles de Cazanove - In store program developed to promote boutique champagne during Holiday season. Creation of custom visuals showcasing the celebratory lifestyle of the brand.