We find that great stories often have an element of spontaneity. They take turns that are wholly unexpected. Like when a cookbook shoot led to a multi-day clinic on kitchen mastery by a third generation cooking savant. How these sessions revealed a truly versatile, undeniably memorable and pair-up-with-anything condiment. How appreciation of this very secret sauce led to a conversation about market potential, which in short order led to refinement, production and a launch plan. As we said, stories have a way of, well, going off on their own.