How do you move the needle?
Load the cameras, and get behind a big thinker with huge ideas.
In this case, the seed of an idea to boost sales of imported antipasti launched a best-selling cookbook. This cookbook, in turn, touched a nerve, and lifted product sales across the entire category. Before you could catch your breath, interest in more of this content spawned a retail-store video network dedicated to educating consumers within a retail store environment.