Great stories start with better conversations.
Like the one about restoring the identity of an old bakery on Manhattan's Upper East Side, which led to a full scale collaboration driven by a quest for simplicity and purity. This journey opened a door into the heart of a burgeoning local foods movement, which informed and motivated a baker to produce beautiful, delicious, and very honest breads. Now, people all over the world are hearing, seeing and believing this story. We're proud to be part of it.